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		<item>
		<title>Recent Work – Martin Reddington Associates</title>
		<link>http://www.mythru.com/2011/10/recent-work-%e2%80%93-martin-reddington-associates/</link>
		<comments>http://www.mythru.com/2011/10/recent-work-%e2%80%93-martin-reddington-associates/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 10:06:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Martin Reddington]]></category>
		<category><![CDATA[Portals]]></category>
		<category><![CDATA[Public Sector]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=218</guid>
		<description><![CDATA[MyTHRU have supplied Dr Martin Reddington, Managing Director of Martin Reddington Associates and Associate at the Edinburgh Institute, innovative Technical Web 2.0 Survey &#038; Portal solutions.]]></description>
			<content:encoded><![CDATA[<p>MyTHRU have supplied Dr Martin Reddington, Managing Director of Martin Reddington Associates and Associate at the Edinburgh Institute, innovative Technical Web 2.0 Survey &amp; Portal solutions.</p>
]]></content:encoded>
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		<title>Recent Work – Edinburgh Napier University</title>
		<link>http://www.mythru.com/2011/10/recent-work-%e2%80%93-edinburgh-napier-university/</link>
		<comments>http://www.mythru.com/2011/10/recent-work-%e2%80%93-edinburgh-napier-university/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 09:58:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Edinburgh Napier University]]></category>
		<category><![CDATA[Portals]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=210</guid>
		<description><![CDATA[MyTHRU have supplied Professor Helen Francis, Director of People and Organisational Development at the Edinburgh Institute and her team Innovative Technical Web 2.0 Survey &#038; Portal solutions.]]></description>
			<content:encoded><![CDATA[<p>Acting as Associates of the Edinburgh Napier University, MyTHRU have supplied Professor Helen Francis, Director of People and Organisational Development at the Edinburgh Institute and her team Innovative Technical Web 2.0 Survey &amp; Portal solutions.</p>
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		<title>Recent Work – The Travellers&#8217; Friend</title>
		<link>http://www.mythru.com/2011/10/recent-delivery-%e2%80%93-the-travellers-friend/</link>
		<comments>http://www.mythru.com/2011/10/recent-delivery-%e2%80%93-the-travellers-friend/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 17:47:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Business Travel]]></category>
		<category><![CDATA[Jeff Youtan]]></category>
		<category><![CDATA[The Travellers' Friend]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=190</guid>
		<description><![CDATA[As experienced professionals in organising business travel, they are specialists in providing all business travellers with comprehensive, impartial and quality services. (We know because we use them ourselves).]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>Client –</strong> The Travellers&#8217; Friend / Horsham, West Sussex</p></blockquote>
<p>Tucked away in some beautiful offices on the outskirts of Horsham town are the lovely people at The Travellers’ Friend.  As experienced professionals in organising business travel, they are specialists in providing all business travellers with comprehensive, impartial and quality services. (We know because we use them ourselves).  They&#8217;ll help you to minimise your time and make the most of your budget ensuring your business travel requirements are met speedily, efficiently and cost effectively.</p>
<blockquote><p><em><strong>Because (as Jeff Youtan constantly reminds us), you have a choice</strong></em><br />
&#8220;Different customers choose us for different reasons but the number one reason why people select us above others is that we put ourselves in our clients’ shoes. Only by taking this approach and by blending technology, strategic thinking, and experienced people are we able to deliver personalised solutions that really are workable and focus on the twin objectives of service and value for money.&#8221;</p></blockquote>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a></p>
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		<item>
		<title>Recent Work – Lines &amp; James</title>
		<link>http://www.mythru.com/2011/10/latest-delivery/</link>
		<comments>http://www.mythru.com/2011/10/latest-delivery/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 16:14:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Horsham Lettings Agency]]></category>
		<category><![CDATA[Lettings]]></category>
		<category><![CDATA[Lines & James]]></category>
		<category><![CDATA[Pat James]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=170</guid>
		<description><![CDATA[Ask anyone who’s lived in Horsham for a few years to name a good Lettings Agency and chances are the first one out of their mouths will be Lines &#038; James. ]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>Client –</strong> Lines &amp; James / Horsham, West Sussex.</p></blockquote>
<p>&nbsp;</p>
<p>Ask anyone who’s lived in Horsham for a few years to name a good Lettings Agency and chances are the first one out of their mouths will be Lines &amp; James.  <em>Why…?</em> Well let’s see.</p>
<p>On first impressions Pat James comes across as full of energy, truly vivacious, someone passionately animated about her work and when you <em>(finally)</em> pin her down you’ll find a woman who’s not just running around to get jobs done quickly so as to get them off her desk, but one who genuinely<em> cares </em>that landlord’s and tenants are relying on her and her staff.</p>
<p>And this isn’t just her either! Spend any amount of time in the Lines &amp; James offices and you’ll quickly see that all her staff &#8211; including her son and daughter who work with her, are just the same – amazing!</p>
<p>Try and pin one of the staff down from their daily duties and they’ll all tell you that Pat’s gone through more hoops in her life that most of us would care to mention, and even scratching the surface lightly you can easily see from the scars she bears that life hasn’t always been kind … but <em>wow </em>has she!  This amazing lady supports more charities than some big FTSE Corporates, and not just with money either – for example most of her staff <em>(including Pat)</em> make an effort every year to actually run a marathon for Cancer each year, and over the years they’ve collected <em>thousands </em><em></em>for that Charity!</p>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a></p>
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		<item>
		<title>Great Value Websites</title>
		<link>http://www.mythru.com/2011/10/budget-websites/</link>
		<comments>http://www.mythru.com/2011/10/budget-websites/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 11:50:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=21</guid>
		<description><![CDATA[Great Budgetary Examples]]></description>
			<content:encoded><![CDATA[<p>As far as credentials go, MyTHRU is well versed in digital history – from his role as Webmaster at Cable &amp; Wireless the MD <a title="Linkedin" href="http://www.linkedin.com/in/warrenwysocki" target="_blank">Warren Wysocki </a>has over 25 years of experience in Branding &amp; Marketing development.</p>
<p>Being able to trust in a business and feel confident in its personality makes up a large proportion of what secures a business transaction, and it&#8217;s not always about spending lots of money either &#8211; it might be that a simple re-brand and a fresh web refresh are all that your company needs to be able to see new clients visit you and encourage the old clients revisit in a new light.</p>
<p>We offer a variety of design packages depending on your needs – and budget!  From the simple 5 pager to the elegant and refined.  You&#8217;ll find costs are just as amazing too.</p>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a></p>
]]></content:encoded>
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		<item>
		<title>Secure Sites &#8211; Portals</title>
		<link>http://www.mythru.com/2011/10/portals/</link>
		<comments>http://www.mythru.com/2011/10/portals/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 11:49:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[https:]]></category>
		<category><![CDATA[L&D]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Portals]]></category>
		<category><![CDATA[Portals. B2E]]></category>
		<category><![CDATA[Procurement]]></category>
		<category><![CDATA[Secure]]></category>
		<category><![CDATA[SSL]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=19</guid>
		<description><![CDATA[Site Certification – Pen Testing – https:]]></description>
			<content:encoded><![CDATA[<blockquote><p>Today&#8217;s software is both complex <em>and</em> expensive, which has motivated many companies to invest in enterprise portals as a mechanism by which they can manage information in a cohesive and structured fashion.</p></blockquote>
<p>Portals offer many advantages over other software applications:</p>
<ul>
<li>They provide a secure and single point of entry for employees, partners, and clients.</li>
<li>They can access Web services transparently from any device in virtually any location.</li>
<li>They&#8217;re highly flexible; they can exist in the form of B2E intra-nets, B2B extra-nets, or B2C inter-nets.</li>
<li>They can be combined to form a portal network that can span a company&#8217;s entire enterprise system, allowing for access both inside and outside the firewall.</li>
<li>They offer a secure environment for people groups to share stories, documents, diaries, invites to meetings, blogs, etc. This can further be segmented so that only certain staff or members have access to all or particular areas, as in the case of Learning &amp; Development, Mentoring or Procurement.</li>
</ul>
<p>A simple Portal can take as little as 2 weeks to construct and can be easily developed in situ once it&#8217;s up and running.</p>
<p>Portals distinguish themselves from other software systems because they provide the ability to integrate contrasting systems and control the functionality provided by those systems. Since portals can access any Web services, the conclusion is obvious: portals provide a unique opportunity to leverage the functionality of emerging technologies as well as mature, well-established software systems.</p>
<blockquote><p>Please contact us for further information or to arrange a meeting to discuss your company needs.</p></blockquote>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a></p>
<p>&nbsp;</p>
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		<item>
		<title>e.Commerce</title>
		<link>http://www.mythru.com/2011/10/post-4/</link>
		<comments>http://www.mythru.com/2011/10/post-4/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 11:48:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=17</guid>
		<description><![CDATA[Amazing value – HUGE versatility – Full CMS]]></description>
			<content:encoded><![CDATA[<blockquote><p>Why eCommerce?</p>
<p>eCommerce is a vast and growing reality and it&#8217;s not just for big, multi-billion corporations.  Simple solutions exist today that enable companies of all sizes to do business over the web (look at eBay) – securely, affordably, and efficiently.</p></blockquote>
<p>The Internet offers a great complement to your sales drive:</p>
<ul>
<li>Internet sales are less costly to fulfill</li>
<li>Internet sales free up labour resources</li>
<li>You can process Internet sales efficiently <em>and</em> at your convenience</li>
<li>Competitive advantage in time, value &amp; service</li>
<li>Streamlined business processes</li>
<li>Reduced manufacturing, distribution &amp; support costs</li>
<li>New global channels and hours of distribution (24/7)</li>
<li>Improved customer service and convenience</li>
<li>Global presence / reach</li>
<li>Better understanding of customer buying patterns</li>
<li>Allows your clients to buy at their convenience</li>
<li>Ability to track customer needs</li>
<li>Ability to get detailed profiles on your customers</li>
<li>Ability to get the order immediately!</li>
</ul>
<p>There are truly <em>awesome</em> opportunities here for you and with the value of goods now being sold on-line reaching the trillions, e-commerce is the way to go – 24/7.</p>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a></p>
]]></content:encoded>
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		<item>
		<title>Branding</title>
		<link>http://www.mythru.com/2011/10/branding/</link>
		<comments>http://www.mythru.com/2011/10/branding/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 11:48:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=15</guid>
		<description><![CDATA[From simple Logo's to full sets]]></description>
			<content:encoded><![CDATA[<blockquote><p>Creating and positioning a good brand can be a lot easier than you think as the steps needed to build and manage any brand are identical.</p></blockquote>
<p>Basically, great brands are built on a platform that works to positively and constantly promote your products and services.  This platform always begins with two basic steps – RESEARCH &amp; PLAN.</p>
<p>&nbsp;</p>
<p><strong>RESEARCH</strong></p>
<ul>
<li>We&#8217;ll help you by working out your <strong></strong>strengths and weaknesses, opportunities and threats.  We&#8217;ll work with you to overcome your weaknesses and help you overcome and avoid threats from the competition and at the same time we&#8217;ll help you capitalise on your strengths and make the most of your opportunities.</li>
<li>We&#8217;ll research your competition and in understanding <strong><em></em></strong>who they and how they position themselves, we&#8217;ll help you understand their strengths and weaknesses compared to yours.</li>
<li>When it comes to marketing communications, we&#8217;ll analyse what strategies and tactics that you&#8217;ve tried, we&#8217;ll see what&#8217;s worked and what hasn’t – and why? We&#8217;ll help you understand what your competitors are doing that you&#8217;re not, and does it seem to make sense to do the same?</li>
<li>What perception do your customers, employees and potential investors think of your products and/or services?  Are the negative ones true? If so we&#8217;ll work with you on what must be done to fix them.  If they&#8217;re not, then what must be done to change perceptions.</li>
</ul>
<p><strong>PLAN</strong></p>
<p><em></em>Planning takes 2 forms.  First we work out the &#8220;rational&#8221; side of your brand personality and we do this by applying all that we&#8217;ve learned from you and then connecting this to ho you&#8217;re specifically trying to target – i.e. are you a general handyman or a plumber, a landscape gardener or a builder, a fish shop or a sea food restaurant?</p>
<p>Then we work on the &#8220;emotional&#8221; side of your brand identity, i.e. <em><strong></strong></em> what type of personality traits would your target audience want you to have? Should you be light-hearted or serious? Down to earth or academic? Flexible or rigid?  Then we&#8217;ll work with you to become them.</p>
<blockquote><p>We&#8217;ve worked through these fundamental steps with many companies large and small, usually as a starting point for developing a better system for managing their brand either internally or externally. We work to a recognised system that replaces personal opinions with recognised brand practices as the basis for making communications, marketing and even operational decisions excellent. Whether we help to guide you through the process, or help you do it yourself, you can be sure that we&#8217;ll do it  at a fraction of the cost that you might expect.</p></blockquote>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a>.</p>
<p>&nbsp;</p>
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		<item>
		<title>Surveys</title>
		<link>http://www.mythru.com/2011/10/surveys/</link>
		<comments>http://www.mythru.com/2011/10/surveys/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 11:47:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[EVP]]></category>
		<category><![CDATA[snapshot]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[Survey]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=13</guid>
		<description><![CDATA[Managed Surveys]]></description>
			<content:encoded><![CDATA[<blockquote><p>Simply put, organisations conduct surveys to discover answers to particular questions that they need answering to help them proceed with their on-going internal or external strategies.</p></blockquote>
<p>The reasons for conducting surveys are many and varied and here are just a few:<em><strong></strong></em></p>
<ul>
<li><em><strong></strong></em>By offering completely &#8216;anonymous&#8217; surveys in a non-threatening survey environment, your organisation will learn far more about what motivates survey respondents and what&#8217;s currently important to them.<em><strong></strong></em></li>
<li>Surveys provide great opportunities to discuss important feedback with your target population – &#8220;did we serve you well?&#8221; &#8220;how are you managing with the laptop we fixed for you last week?&#8221; etc.<em><strong></strong></em></li>
<li>In an age of low budget/ low resources, Surveys allow you to prioritise your actions based upon objective data rather than relying on subjective &#8220;gut&#8221; feelings.   Therefore, you can immediately address issues that are important, rather than wasting resources on things that no one cares about.</li>
<li>Surveys can also provide an excellent benchmarking facility when used as a &#8220;snapshot&#8221; of your target population and their attitudes about your particular survey problem. This helps you to establish a baseline from which you can compare whether target population attitudes and perceptions relative to the survey problem are getting better or worse over time.</li>
</ul>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a>.</p>
]]></content:encoded>
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		<item>
		<title>SEO</title>
		<link>http://www.mythru.com/2011/10/seo/</link>
		<comments>http://www.mythru.com/2011/10/seo/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 10:59:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[slider]]></category>

		<guid isPermaLink="false">http://www.mythru.com/?p=1</guid>
		<description><![CDATA[Search Engine Optimisation]]></description>
			<content:encoded><![CDATA[<blockquote><p>If you&#8217;re thinking about hiring an SEO, the earlier the better. A great time to hire is when you&#8217;re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. – Google</p></blockquote>
<p>Why is SEO important? Well just imagine if no one could easily find your place of business, or even your telephone number. Most businesses wouldn&#8217;t survive for long like that and the same thing can happen with your web site if people can&#8217;t easily find you. Potentially valuable customers never even know you are there and so go elsewhere!</p>
<p>BUT WE ALREADY HAVE A WEBSITE!!!</p>
<p>OK, existing customers or those already familiar with your company should be able to find your site without any great difficulty, but this may not be the case with new ones.  How can you be sure that potential customers have been reached by your current advertising? What about the people who need your services or products but don&#8217;t read the magazines or newspapers where you chose to place advertisements?</p>
<blockquote><p>Google is amazing BUT unless your website has had SEO applied then it&#8217;s just &#8220;rubbish in – rubbish out&#8221; &#8230;</p></blockquote>
<p>For more information or to request a quote <a title="Request Quote" href="http://www.mythru.com/request-quote/">click here</a> or <a title="Contact Us" href="http://www.mythru.com/contact-us-2/">contact us</a>.</p>
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