Surveys

Simply put, organisations conduct surveys to discover answers to particular questions that they need answering to help them proceed with their on-going internal or external strategies.

The reasons for conducting surveys are many and varied and here are just a few:

• By offering completely ‘anonymous’ surveys in a non-threatening survey environment, your organisation will learn far more about what motivates survey respondents and what’s currently important to them.
• Surveys provide great opportunities to discuss important feedback with your target population – “did we serve you well?” “how are you managing with the laptop we fixed for you last week?” etc.
• In an age of low budget/ low resources, Surveys allow you to prioritise your actions based upon objective data rather than relying on subjective “gut” feelings.   Therefore, you can immediately address issues that are important, rather than wasting resources on things that no one cares about.
• Surveys can also provide an excellent benchmarking facility when used as a “snapshot” of your target population and their attitudes about your particular survey problem. This helps you to establish a baseline from which you can compare whether target population attitudes and perceptions relative to the survey problem are getting better or worse over time.

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